Whirlpool eyes Rs 200 cr sales from kitchen appliances
business: Reports
23/06/2014 00:33
According to a PTI report, consumer durables giant Whirlpool of India is eying a revenue of Rs 200 crore from its kitchen appliances businesses over the next three to four years amid a pickup in demand for high-end products in Asia’s third biggest economy.
The company, which specializes in home appliances, expects to generate record revenue of Rs 30 crore from its kitchen appliances segment in the current year.
“We are looking at Rs 200 crore turnover from our kitchen appliances business in three to four years. There is a demand for these hi-end products," Whirlpool of India VP Consumer Services and New Businesses Rajiv Kapur told PTI.
The company’s kitchen appliances range includes microwave oven, conventional ovens, refrigerators and dishwashers.
Whirlpool of India currently has a distribution network of 200 stores across the country.
Headquartered in the US, Whirlpool is also stepping up efforts to launch a water purifier developed in India based on a new technology at a price range of Rs 6,000-7,000 by the end of this calendar year.
"The water purifier has been developed in India, for India. In most parts of India, reverse osmosis (RO) water purifier is not required. We will launch it by end of this calender year," Kapur added.
23/06/2014 00:33
According to a PTI report, consumer durables giant Whirlpool of India is eying a revenue of Rs 200 crore from its kitchen appliances businesses over the next three to four years amid a pickup in demand for high-end products in Asia’s third biggest economy.
The company, which specializes in home appliances, expects to generate record revenue of Rs 30 crore from its kitchen appliances segment in the current year.
“We are looking at Rs 200 crore turnover from our kitchen appliances business in three to four years. There is a demand for these hi-end products," Whirlpool of India VP Consumer Services and New Businesses Rajiv Kapur told PTI.
The company’s kitchen appliances range includes microwave oven, conventional ovens, refrigerators and dishwashers.
Whirlpool of India currently has a distribution network of 200 stores across the country.
Headquartered in the US, Whirlpool is also stepping up efforts to launch a water purifier developed in India based on a new technology at a price range of Rs 6,000-7,000 by the end of this calendar year.
"The water purifier has been developed in India, for India. In most parts of India, reverse osmosis (RO) water purifier is not required. We will launch it by end of this calender year," Kapur added.
